What is the Social Norms Marketing Survey Service?
The Social Norms Marketing Survey (SNM) service includes a survey and report designed to provide data for the development and evaluation of social norms marketing campaigns. The survey measures alcohol, tobacco and other drug (ATOD) use and perceptions of drug use among students. In addition, survey data can be used to gauge the impact of campaign materials. This survey can help schools and organizations decide if SNM is right for their population or assist them in evaluating an existing campaign. While the majority of the survey is standardized, optional questions are available.
What do you get as part of the Social Norms Marketing survey service?
As a part of the social norms marketing survey service you receive an annual survey, guidance for survey administration, data analysis and a final report. The report contains data from the surveyed students about actual ATOD use, perceptions of ATOD use among peers, disapproval of substance use and reasons for not using ATOD. Because the survey can include questions about specific campaign materials, the report provides information about the impact of your campaign materials.
Cost and logistics
Contact CPRD for specific information on costs and logistics.
